Is your website mobile responsive? If not, you will lose business and fall down the Google SEO ranks. We were shocked to find that even a Spark NZ company, dealing with mobile phones is not mobile responsive. Read our article for more details.
It might sound boring, but font selection is an important aspect of your website development. Google offers over 800 different free fonts which is enough choice for most sites. Some useful websites that deal with font pairings include TypeWolf , Behance and Type Connection.
If the choices are overwhelming, your web developer will be able to suggest some options that will complement your website message.
Many small businesses worry about competing with giants like Amazon. Bookabuy is a small business that researches books that its customers might like, and hand picks books for them. The company has sold 10,000 books via its subscription service and is enjoying a 60% growth rate. Not bad for a company that competes against giants.
It goes to show that if you offer great service, a good product, and you are visible on the internet, that you can succeed, even if you are a David competing against a Goliath. An essential step is to get your message out via a website and social media so that customers can find you and engage with you.
Many web developers limit the number of times that clients can request changes to draft sites. We don't. We believe that it is important that you get a website that you love. If this means that you think of many things that you want to add or change, we will gladly do so. A recent client made this super comment about us:
Often we hear that clients have owned a domain name, or tried to set their own website up, for many months before they contact us to get the ball rolling. Of course it is better late than never, but we think that if you have a small business, or even an idea that you want to test out, a simple website is perfect as a way to get your details and message out to the world right now. The sooner you have a website, the easier it is for customers to find you, and the more your influence can grow with search engines and in the marketplace. Even if you think that you need a more complex website with all the back end bells and whistles, and that this will take time, or you don't know where to start, it is better to just jump in so that you have an effective online presence while you work out your next step.
With our $300 sites you have three options for images: you can email your own images to us, we can incorporate high quality stock images (usually these are free), or we can send our photographer to take high quality images for you (please note that an additional cost does apply for this option).
You can mix and match the options - for example some of your own images together with high quality stock images. The bottom line is that we are here for you and that we are flexible and fast so that you will get a website that you will love.
If you have an Air BnB, how do you get noticed in a crowded marketplace? One method is to set up a simple website with details about your offering. Google will then help to drive traffic to your specific listing and lift you above the thousands of other listings. You can still stay on Air BnB (if you want) but you will stand out more. It will be even better, if over time, you occasionally add more information or short, but interesting, blog posts, because your site will attract more and more attention.
Our simple site package is ideal for people with Air BnB listings. For the small cost of $300, within 3 days your beautiful new site can be online and working together with your Air BnB listing to bring business to your door.
The Church of England has realised the power of social media. Noticing the continuing decline in in person church attendance, they have taken action through Facebook, Twitter, Instagram and LinkedIn.
The Church now has more people checking in digitally each week than in person. The ongoing campaign is part of the Church's efforts to renew and reform so that it stays relevant. I think it's great that such an old institution is taking big steps to engage meaningfully with social media. There is a link to the Facebook details here.
With Amazon due to flex its muscles in Australia and New Zealand many businesses are worried. There is no doubt that some will become casualties to the new way of doing business but it doesn't have to be that way.
Small businesses that provide good products, good service, and excellent social media interactions can stand above the mass market challengers and absolutely thrive. Afters Ice Cream is an example. Founded in 2014 it has used Instagram to grow an exciting, thriving company. Now is the time to choose your business future.
This graphic shows figures that astound me. Less than 20% of small-medium businesses have links to a Facebook page, and even fewer have links to a Twitter or Linkedin page. No data is mentioned for the other common social media platforms like Instagram and Snap Chat, which implies that those figures are dismal.
Social media cannot be under estimated in terms of its value to being discovered as a business and in building a relationship with prospective customers that will pay big dividends. Not only that, social media puts all businesses on a better level playing field. As a small to medium business your chances of hitting a home run through using social media are as good as that of the big brands, but here's the thing: you have to be in to win.